AI Marketing

Advance your marketing strategies by incorporating AI and machine learning to capture and leverage valuable customer insights in a disrupted marketplace through self-paced learning and weekly live sessions with top-ranked faculty from the Darden School of Business.

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 Rajkumar Venkatesan, PhD

Rajkumar Venkatesan, PhD


Professor of Business Administration, University of Virginia Darden School of Business

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Winning digital marketing strategies are driven by innovative marketing leaders who relentlessly pursue new ways to connect with their markets using the latest digital tools, from AI to machine learning and more.

The AI Marketing Certificate from the Darden School Foundation is designed to give managers the framework to advance their marketing strategies to deliver dynamic and personalized customer experiences.

Throughout this program, you will address every facet of the marketing journey—from product development to channel management and pricing, advertising and point-of-sale promotions, and more. You’ll gain real-world insights from cutting-edge industry leaders at Netflix, Disney, Instacart, and Starbucks while benefiting from live sessions and personalized feedback from expert faculty. With simulated exercises, you try out new tools and tackle various business problems while collaborating with a cohort of peers.

In six months, you will develop the working knowledge needed to create superior personalized value and deliver amazing customer experiences for your future company or clients.


The digital marketing industry is growing faster than most other industries, thanks to evolving consumer preferences and a focus on mobile devices.

According to Grand View Research, the digital marketing software market is expected to grow by 18.2% from 2021 to 2028. As a result, the demand for marketing professionals is increasing in virtually every industry. Now’s the time to develop the skills employers and recruiters are looking for—start earning your AI Marketing Certificate from the University of Virginia’s Darden School Foundation today.

The supportive relationship between the Darden School and the Darden School Foundation began with the initiative of business leaders who, under the guidance of former University President Colgate W. Darden Jr., secured the initial endowment funds necessary to found the School in the early 1950s.

The Darden School Foundation is an independent, nonprofit, tax-exempt corporation that was incorporated on 29 December 1952. The Foundation supports the Darden School and its academic mission by:

Promoting philanthropic support from alumni, friends, and corporations
Managing endowment funds for the School’s exclusive benefit
Operating Darden’s top-ranked Executive Education programs, the UVA Inn at Darden Conference and Event Center