University of Illinois
Marketing in a Digital World
Help your teams understand how digital tools are changing marketing by shifting the balance of power from firms to consumers. One of the most popular courses on Coursera, Marketing in a Digital World is rated by Class Central as one of the Top 50 MOOCs of All Time. This course is part of the iMBA offered by the University of Illinois.
How to Get Skilled: Introduction to Individual Skills Management (Project-Centered Course)
>Do you want to gain a competitive edge in the job market? Would you like to improve the way that you organize, manage, and present your skills to succeed in a competency-based, competitive job selection? Have you prepared to compete for jobs in the age of AI-powered recruiting? This project-centered course* is designed for working professionals who want to direct their skill-building activities toward creating powerful, evidence-based, data-driven, and externally-verified job applications. When you complete the course, you’ll be able to objectively measure your level of skills acquisition against your desired job’s requirements and the likely competition. You’ll learn how to use experiential methods and tools, such as simulations, benchmarking, competency dashboards, and skills assessments to operationalize and quantify your skills. You will know how to realistically estimate your likely score in the competitive job selection; you will also find out how much of each skill you need to develop to stand out and beat the competition. In addition to improving your job applications, the course will teach you how to increase the effectiveness of your ongoing professional development by monitoring the level of skills acquisition.
This Specialization will help you switch from a top-down leadership, with an emphasis on authority, to an open leadership based on trust and sense.
This new approach of leadership, taught to HEC MBA students and top executives, encourages relationships between people in spite of their differences of opinion and enables better team leadership.
The Savoir-Relier protocol is based on more than 25 years of research and practice. It has been implemented with a positive impact on individuals and teams in companies like Apple, L’Oréal, LVMH, Sanofi, and Pernod Ricard for example.
Just like them, as an executive, manager, or individual, you will practice the Savoir-Relier method and discover that when done with courage, empathy, humility, and resilience, it stimulates creative initiatives, and creates meaning to foster action and results. It will help you to overcome difficult situations with resilience and navigate complex systems.
You will explore your own leadership style through conversations with your peers, and acquire the necessary self-confidence to make good decisions based on the opinions and ideas of others, even if they are contradictory
You will also hear perspectives on leadership from outstanding leaders such as an Olympic athlete, business executives, and other distinguished guest speakers.
In the final Capstone Project, you will apply the skills you have grown and the models you have learned to address and overcome a personal leadership challenge.
Excel Skills for Business Specialization
This specialization is intended for anyone who seeks to develop one of the most critical and fundamental digital skills today. Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day. Research by Burning Glass Technologies and Capital One shows that digital skills lead to higher income and better employment opportunities. At a time when digital skills jobs are growing much faster than non-digital jobs, completing this specialization will position you way ahead of others.
In this Specialization, learners develop advanced Excel Skills for Business. Upon completing the four courses in this Specialization, learners can design sophisticated spreadsheets, including professional dashboards, and perform complex calculations using advanced Excel features and techniques. Learners have acquired the skills to manage large datasets efficiently, extract meaningful information from datasets, present data and extract information effectively. In addition, learners have mastered the skills needed to validate data and prevent errors in spreadsheets, create automation, apply advanced formulas and conditional logic to help make decisions and create spreadsheets that help forecast and model data.
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
High-Performance Collaboration: Leadership, Teamwork, and Negotiation
In this course, your learners will gain essential skills to develop and expand their leadership repertoire. Learners will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiations.