One evening 2 months back, I visited the local Harris Teeter on 9th Street looking for Watermelon Juice. After inquiring with several staff members I was pointed to the most likely location for this “out of season” juice. There I discovered, what is now at the top of my tasty beverage list, Tsamma Watermelon juice. I was so thirsty I opened up the bottle and drank it down before completing the rest of my shopping.

What an incredible thirst quencher! This juice is the nectar of the gods, said my inner holy Hyperbole!

Tsamma watermelon juice is 100 percent juice and has no added sugar. It’s made with 95 percent watermelon juice, and uses over a pound of fresh watermelon to make each 8-ounce serving!

The juice is made by Frey Farms, which is one of the largest watermelon shippers in the United States.

According to founder Sara Frey, the Tsamma name comes from:

We named our drink Tsamma to pay homage to the ancient ancestor of all modern watermelon varieties. The Tsamma melon grows wild in the Kalahari Desert and is still used as a source of hydration.

Meet Tsamma. An invigorating watermelon juice beverage. Tsamma is the name of a hardy melon grown in the Kalahari Desert of Southern Africa, thought to be the mother ancestral variety of all melons. Tsamma is pronounced (SAH-MAH).
Tsamma is grown, made and bottled by watermelon farmers. Each bottle is made from over one and a half pounds of farm-fresh watermelon and is packed with powerful vitamins and nutrients. Tsamma has less sugar and fewer carbohydrates in comparison to other juices. No artificial colors or flavors. The delicious hydration of watermelon juice with added health benefits and flavor from Pink Guava and Spinach + Kale.


Tsamma is the most effective source of natural hydration because it is made from watermelon Tsamma contains high levels of Lycopene, L-Citrulline, and Potassium

Tsamma is low in Calories, Sugar and Carbohydrates

Tsamma grows, harvest, crushes and bottles their watermelons by hand.

No Sugar Added
No Artificial Colors or Flavors
Soy Free
Rich in Vitamin A & C




As watermelons grow, they draw water from the Earth, sweetening naturally and storing essential vitamins, minerals, and phytonutrients. Watermelons contain high levels of the antioxidants lycopene and arginine, the amino acid L-citrulline, potassium and vitamins A, C and B. This powerful, nutrient-rich fruit comes fresh from our family farm. Naturally.

LYCOPENE LEADER Three times that of one tomato
POTASSIUM POWERHOUSE More than one banana
CITRULLINE CHAMPION Abundant source (600mcg)

Sarah was raised on a small, 100-acre farm in southern Illinois, where at age eight, she and her mother would buy watermelons from local farmers and go store-to-store, making deliveries to local grocers during the summer. At age 16, Sarah bought a truck and took over the distribution, and it wasn’t long before she grew her client list from 12 stores to more than 150. At age 18, she bought the family business. As her business continued to grow, Sarah’s brothers (Leonard, Harley, John, and Ted Frey), returned home to work with their younger sister, where they remain today. Today the company has growing operations in Florida, Georgia, Missouri, Arkansas, Indiana, Illinois and in the panhandle of West Virginia. While Frey Farms is known for its massive pumpkin operation, pumpkins are a small part of what they do. Frey Farms also produces watermelon, cantaloupe, sweet corn, hard winter squash, and fall ornamentals. Watermelon is the predominant commodity which was the inspiration for Sarah’s latest idea, Tsamma (pronounced sah-mah)Watermelon Juice. Dealing directly with the top retail chains, Sarah has made sure Tsamma is available to thirsty consumers across the country. Tsamma (pronounced Sah-Mah), is the first and only bottled watermelon juice produced in the U.S. Sarah created Tsamma after noticing a gap in the variety of flavored juice and sports drinks offered to consumers. Seizing the opportunity to fill a market void, she launched Tsamma in June 2014, and within two months secured product distribution to more than 1,500 stores nationwide. Sarah has been recognized by the PMA Foundation, “Eight Women Leaders You Should Know.” She serves on many industry boards, including the United Fresh Government Relations Council and Grower-Shipper Board, and the National Watermelon Promotion Board. Sarah is also a member of the Illinois Agriculture Coalition committee, assembled by the Governor of Illinois, Bruce Rauner. Sarah Frey-Talley is the President and CEO of Frey Farms, and Founder of Tsamma™ Watermelon Juice. Headquartered in rural Wayne County, Ill., Frey Farms is a Certified Woman-Owned Business that specializes in the growing, packing, and shipping of fresh market produce, including cantaloupes and watermelons.

You can find Tsamma juice all over the Triangle at your neighborhood Kroger and Harris Teeter.

Visit Tsamma Website here

Read the America’s Queen of Pumpkins article about Sarah Frey on NYT online

The taste of farm fresh watermelon combined with fresh blueberry juice to make this blend the ultimate in natural hydration. Tsamma Blueberry Watermelon juice fuels your body with natural electrolytes and powerful nutrients that accelerate hydration and recovery.