Building a Business Presence With Facebook Marketing

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By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

In this Free Guided Project, you will:

  • Set up a Facebook Business Page and learn to post content
  • Promote successful posts to effectively grow your audience and promote your business
  • Showcase this hands-on experience in an interview

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FB business page for True Science Liquid Collagen

In a video that plays on a split-screen with your work area, your instructor will walk you through these steps:

Set up a business page on Facebook to establish your company on Facebook

Learn how to Navigate your Facebook account, including setting up advertisements

Learn how to post content to promote your page

Learn how to boost a post to gain more attention

Learn how to engage with Facebook users

Grow your audience on Facebook


Dec 13, 2021
This course is really useful for the person who starts to create a Facebook page to promote their business. All the instructions and guidelines are very clear.

by JC

Nov 3, 2020
I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST Philippines. Thank you, Ma’am Kathleen Bergner for imparting your knowledge.

by AP

Nov 30, 2020
Amazing Course. Learned a lot about a business account with Facebook marketing. The instructor explained it very well it was Understandable. Thank You

by KA

Apr 22, 2022
Wonderful course to learn how FB ads and events can help increase awareness for your business. Simple, easy-to-follow instruction with hands-on opportunity.