Meta Marketing Analytics Professional Certificate
Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 5 months or less. No degree or prior experience is required.
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.\n\nDeveloped by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.\n\nYou’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like Python and SQL to gather, connect, and analyze relevant data. Plus, common statistical methods are used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels.\n\nAlong the way, you’ll learn to visualize data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You’ll also get to practice your new skills through hands-on, industry-relevant projects.\n\nThe final course prepares you for the Meta Marketing Science Certification exam. Upon successful completion of the program, you’ll earn both the Coursera and the Meta Marketing Science Certifications. You’ll also get exclusive access to the Meta Career Programs Job Board—a job search platform with 200+ top employers looking to hire skilled and certified talent.
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business-focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).
Chief Marketing Officer at Moss (getmoss.com) |
Daniel Kob is a marketing leader, entrepreneur, and creative general manager with extensive experience at startups, international media corporations, and ad agencies in the US and Europe. As Chief Marketing Officer, he is currently responsible for driving business growth and brand love for a Berlin-based Fintech startup Moss. Previously, Daniel led all marketing activities for Fintech startup Zeitgold as well as the European marketing for online course provider Udacity in Europe. Daniel also taught multiple of Udacity’s digital marketing courses. He also was an Entrepreneur in Residence at global media company Bertelsmann. Daniel received his MBA degree from the Stanford Graduate School of Business.
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.\n\nAfter an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns on social media and learn to evaluate the results of your marketing efforts.\n\nUpon successful completion of the program, you’ll earn both the Coursera and the Meta Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Meta Ads Manager.\n\nOnce you earn your Meta Certification, you’ll get exclusive access to the new Meta Career Programs Job Board—a job search platform that connects Meta Certified professionals with 200+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam.\n\nThis specialization is also offered in Arabic, Portuguese, and Spanish.