Pierce in Chengdu, China
Headed to China next week to talk @sound_diplomacy in Chengdu. Durham has a vibrant cultural scene, and folks around the globe are interested in how we hold space for young voices to resonate throughout our community. Honored to represent the Bull City on this international stage! 📸 @8bit.photog at @northstardurham
MUSIC IS A TOOL TO MAKE LIVES BETTER
We started Sound Diplomacy to give governments and businesses keys to the toolbox so they can unlock all of its benefits.
Music creates memories. It brings people together.
It transcends cultural boundaries. It’s a language that everyone understands.
With decades of experience in the music industry, we are able to bridge the gap between music and the world of policy and urban planning. This is why we are trusted by organizations around the world to create and deliver strategies for economic and cultural growth.
Sound Diplomacy is the leader of the Music Cities movement, which sees culture built into the urban environment through policy. We assess the value of music in cities and places, across tourism and urban development. We identify growth areas, engage stakeholders and communities, and produce strategies to unlock all the benefits of a strong music economy.
This is great news for our city. I vividly recall watching Pierce perform with his UNC beats group on the DPAC lawn stage, 4 years back (a fundraiser for Art of Cool project). We all know that Pierce, a former Political Science professor, comes from a family of renown in Durham yet he is his own young man. Perhaps Pierce is