I started buying glasses from Warby Parker online, early 2015. I love this business model. Choose 5 pairs of glasses online, Warby Parker ships them to you, postage paid. YOU HAVE 5 days to try them on, model them to friends and family (instant marketing plan). Once you narrow down your choice to one pair, logon to Warby Parker and order your choice. Warby Parker will ship your chosen pair while you ship the 5 demo frames back to Warby Parker on their dime. You simply scan a new eye prescription to your online profile and single prescription glasses are only $99.00 with a prescription.

Now the company is donating a pair of glasses for each order of new glasses sold. Win, win! Hurray!
 

 
 

 

266: How Warby Parker Changed the Way We Shop for Glasses, With Founders Neil Blumenthal and Dave Gilboa